05 Feb For Consumers: Understanding the Risks of Limited Market Exposure
Risks of Limited Market Exposure
Selling a property without using a Multiple Listing Service (MLS) or broader public marketing channels can significantly limit visibility and reduce buyer competition which can negatively effect your final sale price and terms.
When Buyer Exposure is limited – A large pool of qualified buyers may never know that your property is listed for sale because it has not been given full exposure. Reduced visibility of your property means reduced demand for your property.
Financial Risk – Reduced market exposure likely causes reduced competition for your property, which lessens your chance of receiving the highest sales price and best terms for your property.
Extended Time on Market – Limiting the market exposure of your property may cause an extended time on the market. Full market exposure tends to reduce time on market and secure the most favorable terms for the seller.
Public Portals – Without public portals, your property’s visibility is reduced, which limits the pool of interested buyers and negatively affects optimal sales terms and net proceeds.
We encourage all sellers to maximize their property’s exposure, including listing on the Global MLS. Discuss what it may mean with your Listing Agent.